Gathering: Pitching to Asmodee, R&R Games and Abacuspiele

Continuing the series of my board game pitches to publishers at this year’s Gathering of Friends. Previous posts:

  1. Intro and overview of the Gathering
  2. Pitching to publishers overview
  3. Pitching to Asmodee and Repos
  4. Pitching to Filosofia and Z-Man Games

I met up with Stefan from Asmodee later in the week and let him know that I still had more games that I wanted to pitch to him.We quickly found a table, and played a few games. I showed him Lions Share, Clunatics and Top Shelf. Wow,Top Shelf? That was the first game Sen and I fully designed. I brought it with me because I still had fondness for the game and think it still works – and also wanted to hear some feedback on the direction we should go with it.

TS-top of boardTop Shelf is a tile laying, matching game where you’re trying to make four in a row.We played the entire game, which is always a good sign. He liked the design but it wasn’t something that fit with Asmodee. He thought a different theme would help though. So, something to think about.

He had similar reactions for Lions Share and Clunatics. No real feedback to make the game better or different, they just didn’t fit with Asmodee.Well, you can’t argue with that!

Next up was R&R games. Right before I was about to begin, a guy named Doug comes over with his camera and asks if he could record the pitch as he was making a documentary about board games from the designer’s perspective (It’s called Adventures on the Tabletop and will be on Kickstarter soon!). Frank from R&R didn’t mind, so he set up and I began.

Now I have to say that Frank indicated that he didn’t have much time. So since I didn’t have sales sheets (see explanation here), I told him I’d give a 15 second pitch on each game and he could indicate which ones he’d like to know more about or not. I started with Lost for Words and I gave a very quick overview and asked if that was in the keep or discard pile. He wanted to know more immediately so I explained a bit more of the rules.Then he wanted to play a round. So now I’m all out of sorts and have explained half the rules and now have to backtrack to explain exactly how to play and it’s all a bit befuddling. Lesson learned here is to either have sales sheets (uh…yeah) or give the 15-30 second pitch, then if there’s interest, figure out if it’s worthwhile to jump right into a round or give more highlights. For a lighter weight game, it’s probably better to just jump right into a round! And of course this was all caught on video by the documentarian! Great.

Regardless, Frank was thinking it would be too hard to market a word game.Yep – it would be.Why do we keep designing word games? 🙂

ex-neigh1Next up was SimpliCITY and Frank thought it was good but gave us the exact same feedback – too much multiplayer solitaire. Hmmm…I think we’re going to have to rethink that game a little bit.

Update – since the Gathering, Sen and I have been tweaking SimpliCITY to add some more interaction and we’ve come up with some really neat ideas. I’ll be playtesting them tomorrow!

Lions Share also didn’t work for him, but you know what did? Pop Goes the Weasel! This is our kid’s game that uses roll and move – but adds one element of choice to it. He said it filled a hole that they had right now. Yay! Frank ended up taking Pop Goes the Weasel back with him.Three prototypes now with publishers!

Just as Frank left, Matthias from Abacuspiele found me as we had set up an informal meeting to pitch him games and it was happening right now! Doug kept rolling, but this time I slowed down and took control of the pitch session a lot more. The good news is that Doug mentioned that he’d be giving me the footage of the pitches, so I can share them right here on this website! Stay tuned for that.

I started with Lions Share and he expressed interest in it. This was our card game that had players playing in between each other and sharing cards that they won with their opponents. He wanted to take it back with him! Huzzah – four games taken back by publishers! He also showed interest in another Artisan’s game called Garden Plot and wanted to take that one back with him.The other games I pitched to Abacuspiele weren’t as much of a fit, but he did seem to like them…but again, just not for Abacuspiele.While that’s an easy out for a publisher – it’s still nice to hear!

Next up I’ll be regaling you with our pitches to ThinkFun, Hasbro and Mercury Games! Wow – busy week we had!

-Jay Cormier

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The Gathering of Friends: Part 4 – Pitching to Filosofia and Z-Man Games

I had a 10 A.M. meeting set up with Filosofia and Z-Man Games so I got there in and set up Akrotiri with time to spare.  As some of our more faithful readers might recall, Z-Man has had Akrotiri for a while now, but with the acquisition of Z-Man by Filosofia, Sen and I felt they might need more time to figure things out.  We had heard that they played it, liked it, and needed more time with it.

We played a 5 player game with Zev, Sophie, JF and Martin – all from Filosofia – plus Rob Bartel (one of our GAC colleagues). This wasn’t a typical pitch because they knew the game as they had all played it; this was more of a confirmation of their desire to publish it or not. There were also a few new concepts and mechanics added to the game since some of them had played it last, so I wanted to highlight those changes for them first-hand.

Overall, the playthrough went well.  We learned that there was too much downtime for a 5 player game so it will be a 2-4 player game if they do pick it up.  We also learned that getting new goal cards was too expensive and added an unnecessary level of thinking to the game.  We brainstormed some ideas on the spot and came up with a great solution – giving players free goal cards after finding their 2nd and 4th temple.

JF really seemed to like Akrotiri and proposed we play it again with fewer players to playtest this new rule and consider its effect on downtime.  Zev and Sophie had another meeting to go to, so JF and I quickly set up a 2-player game.  The new idea worked beautifully! The game took less than 45 minutes to complete and it was great to receive new goal cards throughout the game!

We packed up Akrotiri and moved on to EIEI-O. Now, here`s an interesting story about the power of social networking!  Dylan Kirk (designer of Genji and fellow GAC member) is a friend of Joyce Lam –  owner of the Chinese game publisher, Jolly Thinkers (which is also a gaming cafe).  Dylan recommended that she check out Train of Thought as a possible import, as Jolly Thinkers specializes in educational games and he thought the game might have potential for ESL students.  Since both Joyce and I went to Essen last year, we arranged to meet up while we were there.  I showed her Train of Thought, which she enjoyed and took a copy back with her to China. She tested it there and found that it didn`t work as well as planned, unfortunately. No biggie.

Months later, Joyce emailed me and asked if we had a nice-looking prototype that we`d like to get professionally printed as she knew someone who was starting up a boardgame printing company that wanted to have a portfolio of some designs. Sen and I thought about it and decided to submit EIEI-O – our is a quick reaction game of making barnyard sounds and wacky animal actions.  When the final product came off the presses, Joyce sent us a picture of the game in it’s printed glory – it looked great!  So, being proud of our brainchild, Sen and I posted the picture on Facebook – like any other loving parent would!

Here’s where Filosofia comes in.  Sophie is Facebook friends with Sen – he`s working on another game (Midnight Men) with Yves Tourigny that has been signed by Filosofia.  So when she saw the photo, she commented that she would like to see the game sometime – pretty wild!

And now back to the Gathering.

Luckily, I received our nice, shiny copy of EIEI-O exactly one day prior to me leaving for the Gathering – talk about timing!  JF was keen to play so we gathered a few other people to take it for a whirl. It was quick and fun.  Everyone seemed to enjoy it. As we were finishing up, Sophie came back to the table so we played the game again! She brought Matthias from Abacuspiele with her to play.

After just one round of playing, Sophie said that she`d “like to do it”.  Double entendre aside, I still had to ask for clarification, querying if that meant we were moving towards a contract.

She said yes!

WOW!

Not only that, but Matthias liked it as well.  Sophie asked if he`d like to do the German version of the game. They asked for another prototype, but I only had the one!  So she asked me to send her the files as they have access to a print-on demand service that can produce short runs. She said she`ll make a few more copies and send one to Matthias to assess.

WOW!

Second day at the Gathering and we actually got a game signed!  The only issue was that they want a different title for the game. Apparently, EIEI-O doesn’t translate well in German! Sophie made a bet with me that whoever comes up with the title gets a free meal from the other person at the next Gathering!  I jokingly pointed out that she has final say on the title so the contest seemed a bit fixed.  She replied that she was trying to bamboozle me. It was a funny moment as she had only recently learned what “bamboozle” means!

Sophie then asked how the second game of Akrotiri went and JF was very enthusiastic about it. I asked Sophie what the next steps for Akrotiri would be. She said that she’d like to play it as a 2-player game one more time when she gets back to work and she’d let us know in 2 weeks. She asked if we’d be open to making this a 2-player only game. I said we were open to it, but it works perfectly well as a 2- to 4-player game. So, we’ll see what she decides. We’re hoping to keep it 2-4 players.

The Filosofia crew were evaluating a few other designs from an American designer, Chris Handy (who I went to see Cabin in the Woods the night before), and they asked if I could stick around to play his prototypes. Of course I could! Apparently, Z-Man has had one of Chris’s designs for quite a while and were using the Gathering as an opportunity to come to a decision (much like they did with Akrotiri).

The first game, Heist, was a tactile game in which players reach into a bag to feel for specific shapes, depending on which room they entered. It was a fun idea, despite some challenges.  When broke for lunch at TGIF, Chris, JF and I brainstormed about how to improve the game. We came up with some more ideas on how to speed up the game and make it more of a fun party game. One aspect this process reminded me of how rigid Sen and I were originally in regards to changing the scoring for Clunatics – Chris really wanted the card that determined which room each player wanted to enter to be revealed one at a time. Once we determined that the amount of strategy that process added didn’t really fit well with the type of game Heist was shaping up to be, we decided a simultaneous reveal would be much better.  A few more tweaks were added and we tried this new version of Heist – it was awesome! As we finished one round, we saw Zev walking around and got him to play a second one with us now that we tweaked the rules. The game couldn’t have went any better! It was fun, engaging and tense.

In addition to Heist, we also worked on another game by Chris called Wild Wild West. We fiddled around with the rules on that one too and made some progress in the right direction (in my opinion at least!). I think it was good for JF and Sophie to see how collaborative I was during this whole process. I tried to ensure for my entire time at the Gathering that it wasn’t all about our designs.

Afterwards, I showed them Junkyard and Eat at Joe’s. JF liked Eat at Joe’s and thought that it would be a better fit with a publisher like Gamewright. Then we played Junkyard.  I informed them that Wiggles 3D had exclusivity until June 1st. JF expressed a lot of interest in Junkyard and asked a few times to let him know if Wiggles 3D passes on it. It’s reassuring to have multiple options for our games!

Finally, I asked JF if he’d be interested in seeing a game of ours that is currently in Alpha state. I had brought Box Office (crappy title!) more to play with other designers to get some input on which direction we should take the game.  I had played it earlier with Rob and got some great ideas about where to go next but I decided not to waste this opportunity with JF, because he’s a movie nut like me. I showed him the concepts and some of the mechanics we came up with and JF was impressed. He said he would definitely want to see this game once we get it polished!

Wow – that was unexpected!  To have a publisher want to look at a game that we haven’t even finished yet? Coolsville!

We were hungry so we walked over to Canada to find something to eat. It was nice to get some fresh air, see Niagara Falls, and eat something that wasn’t from TGIF!  At dinner I got to hear the whole story from Chris Handy about how he got into game design.  We realized that our passion for game design very similar. Later on, I invited him to join the Game Artisans of Canada. Even though he is American, he can join as a Friend and still get a benefit from the group.

Then, looking at the clock, I realized that the day was now over and I had spent the entire day with Filosofia – what a great day!

-Jay Cormier