The Bamboozle Brothers’ GenCon Experience

Wow what a whirlwind adventure! This was my first visit to GenCon and I loved it! I hardly got to experience most of what GenCon had to offer as I was busy pitching games almost every hour of every day – but no complaints from me because that was so fun!

Sen and I followed our own steps on how to prepare for a convention (it’s actually been awhile since we’ve attended a convention that wasn’t The Gathering – which doesn’t follow normal convention rules for pitching!). We set up meetings with 10 different publishers via email so that the afternoons of Fri and Sat were packed – back to back meetings all afternoon.

Thursday night

Sen arrived the day before but I flew in and got to the convention just before 5pm…which was good because we had a meeting set up with Dice Hate Me at 5:50pm!

Our first stop was at the Oni Press booth to set up a meeting with Cullen Bunn, Brian Hurtt and Charlie Chu as luck fell in our laps when Sen found himself in the right place at the right time and learned that they are looking to make a game out of the comic Sixth Gun. Meeting was set for the next morning – perfect!

Now it was time to meet Chris from Dice Hate Me. We had created a separate folder for each publisher we were meeting with and then put our sales sheets in the order that we thought each publisher would like each of our games. The pitch went great with Chris from Dice Hate Me liking Law of the Jungle, 9 Thieves and a game from Sen and another designer called Burning Rubber.

Then we went to the Nerd Nighters charity event hosted by JR Honeycutt (whom I met randomly on a trip to Texas 1.5 years ago!). We got to chat with other designers like Kevin Nunn and Luke Laurie about game design, which was really interesting. Then we had to head back to help demo our game, But Wait There’s More in hall D. We had a good turn out and since they were all adults, that allowed us to test our new Naughty Version expansion and was ecstatic that it went over better than expected! Yay!

Friday

We started the day with me trying to get one of the 100 per day copies of Mysterium that Asmodee had but the lineup was too big even though I bee-lined it to their booth. Boo. Ok, next we had an interview set up with The Spiel. If you’ve ever been to a game convention then you’ve probably seen them as they wear white jackets with large coloured meeples on it! The interview was fun and humorous and should be posted soon.

Next up was our meeting with Cullen and Charlie from Oni Press. It was Sen, me and Jon Gilmour (designer of Dead of Winter) in the meeting with them. I won’t go into all the details but it was exciting to chat about the possibilities of a Sixth Gun board game with them! Then Cullen said we really need to chat with Matt Kindt….Matt Kindt!!! For those unaware, he’s one of my favourite comic creators! Cullen took a photo of Sen’s business card and texted it to Matt – who reached out right away and set up a meeting with us.  Cool!

This happened! Jon Gilmour, Charlie Chu, Brian Hurtt, Sen, Ja

So now it was time to jog on over to our first actual pitch of the day. The exhibitor hall is ginormous that no single photo can do justice and so it can take quite awhile to get from one side to the other – not just because of the size of the hall, but also because of the amount of people you have to navigate through. This place was packed!!

Frank from R&R Games was ready for us when we arrived and we chatted quickly about our game that we already have signed with him and learned that they’re really just trying to figure out the art for it as they want to get it right. Then onto the pitches. I love pitching to Frank because he’s very straightforward and that keeps things quick and still professional. We’ve perfected our pitch process now and so we really know how to use our time wisely with publishers. You never know if a meeting is going to get cut short or not!

Our process now is to bring out the previously mentioned folder (with sales sheets in order of importance for that publisher), and go through all of our sales sheets quickly. We preface the pitch by letting the publisher know that we plan on going through a bunch of different games quickly, using the sales sheets, and then the publisher can pick and choose which ones they’d like to see or learn more about. This is a great approach because now the publisher doesn’t have to feel like a schmuck by saying no over and over again. Instead they can simply say that they want to hear more about this one and that one – without having to say that they don’t like these other ones!

Frank liked our game 9 Thieves and Chrono Chickens! As per usual though we needed to keep the prototypes for the rest of the event to show other publishers. We could always come back near the end to hand over any prototypes.

Next we met up with Randy from Foxtrot who liked 9 Thieves and The Mystery of Mister E! A fan of the deduction game!

We met up with Zev from Z-Man and showed him our mini Akrotiri expansion as well as the rest of our games. He liked 9 Thieves as well! Martin from Filosofia came over and we chatted about our game Junkyard that they’re going to re title to Junk Art and will be released as the second game in the Pretzel lineup after Flick Em Up. We also chatted through a scenario for Flick Em Up that we were asked to design! He showed us the first expansion for Flick Em Up and it was awesome! Horses and ramps!! What a cool game!

Travis from Action Phase was next and he really liked Law of the Jungle, 9 Thieves and Pig Goes Moo. He was cool with us sending him Print and Play files for the games though, so that’s cool!

Then we got to meet with Hasbro! We met Dougall at The Gathering this year, and so we were already very comfortable and friendly with him. We pitched our games in the usual way and he was blown away (I might be exaggerating to inflate my sense of self importance) by the quantity of games that looked good! We played 9 Thieves and a couple games from other designers – Snap Shot and Burning Rubber. Then our time ran out but he wanted to see more so he set up a time on Saturday morning to the rest. Fantastic!!

We had to boogie to our next pitch which was with Scott from Renegade Games. He expressed interest in SimpliCITY and Pig Goes Moo!

And thus concluded our pitches for the day though we did a couple hours of demoing But Wait There’s More which is always fun and funny. It’s so great watching people experience the game for the first time and realizing how funny this game is!

We thought we were meeting up with Matt Kindt after this but we rescheduled for the next morning. So I played my first non-prototype game at the con and it was Flip City from Tasty Minstrel Games! Neat game! Then we met up with Level 99 Games and played their new battle game, Exceed. We were joined by Josh Cappel and had some interesting conversations about graphic design.

Saturday

We started the day by meeting up with Dougall from Hasbro again. We only had 30 minutes but it was enough to try a couple more games and for him to express interest in Chrono Chicken – but only if we can come up with a better theme (and we think we have one!), as well as The Mystery of Mister E! That could fit in their Clue line up of games.

Then we shimmied over to meet up with Matt Kindt at the Oni Press booth. This was the highlight of the con for me. Matt, Sen and I talked for about an hour, with Brian Hurtt coming in halfway through to join in on the conversation. We chatted about the possibilities of turning Matt’s comic, Mind MGMT into a board game – and wow, that was cool to just brainstorm with him! We’re going to think about it and see if we can make something happen! How cool would that be??!!?? Matt was a super cool guy who has recently fallen in love with board games. His passion about games was great and we have some good ideas that will do his property justice!! So excited about this – I. CAN’T. EVEN.

Potentially the beginning of something amazing! Sen, Brian Hurtt, Matt Kindt and Jay!!

Ok, back to earth and onto our next pitch which was more of a show and tell than a pitch. IDW/Pandasaurus had asked us to make a dice game for The Godfather as well as a Scotland Yard-esque game based on the comic Powers. We wanted to show them our progress on both of these games. First up was The Godfather game and they LOVED it! We’ve spent a lot of time play testing and tweaking this game to a point where we’re really happy about it! So glad they love it! Next up was Powers – which was presented as a Beta game. We walked through the direction we’re going with it and they were in full agreement on our decisions so far! Whew!

We had to dart over to Tasty Minstrel Games after this to show Seth and Andy our Belfort Dice Game that we’ve been working on. We let them know that this was still beta as well. Normally we wouldn’t show a publisher a game that was beta but in both these last cases they seemed to make sense. It was a good opportunity to show what we’re doing and if they had any feedback that would change the direction of the development then it’s better to know now. And they did have direction! They thought there were probably too many dice in the game. They’re going to price it out, but we’re already thinking of ways to reduce the number of dice needed.

Then I got to meet Ryan from Mayday Games. While it’s great to catch up and meet with publishers we already knew, the big benefit of coming to GenCon for us was meeting new publishers and starting a relationship with them. Ryan was fun and after pitching one of our games and getting ready for our second he gave us a really nice compliment. He said that we’re the most organized and professional designers he’s met! That’s pretty nice to hear! We do take pride in our professionalism and strive to stand out from other designers (damn, why am I sharing this with everyone else then??!). Ryan liked a bunch of our games – Chrono Chicken, 9 Thieves, Law of the Jungle!

Next up? Shari from Ad Magic. Shari had agreed to publish our game Clunatics but wanted gameplay to be smoothed out a bit more. We fooled around with so many different ways to play this game and finally had a great suggestion from one of our play testers and it worked really well.  We showed her how the new version played and she really liked it! Yay! She assigned a project manager to the project and now we’re off to the races with this one! We had enough time so I pitched a game I’ve worked on with another designer named Shad Miller called Rack Your Brains. She had seen the sales sheet before and thought it looked interesting. I walked her through the first few rounds and she got it immediately and really liked it! We were in a rush but we left it with her and the project manager so I’m not sure if it’s happening yet or not!!

So we literally had to jog to a different hotel as we had signed up to give a seminar called, “How to pitch to publishers, the Bamboozle Brothers way.” We had borrowed a projector and we had a PowerPoint presentation to go along with our skits that went through all the steps on how we pitch our games to publishers. We had about 20 people attend the seminar and they seemed really engaged throughout, asking questions and taking notes. I really liked doing it and I think it’s just another thing that Sen and I do to try and give back to this community.

At 5pm we had our last But Wait There’s More demo to run alongside the publisher. Another set of fun people came and enjoyed themselves! Tons ‘o laughs.

For the first time, we got to actually go to a sit down restaurant for a meal! Crazy! Up until then we had been eating from food trucks and from inside the convention centre (dangerous – but the pot roast sandwich was delicious actually). We met up with JR Honeycutt, Tim Brown, The Spiel guys, Josh Cappel, Daryl Chow, Daryl Andrews and more at The Yard for a meal and lots of great conversation. Great stories from everyone about how their pitches went.

On our way out of the restaurant we bumped into Michael Coe and Nathan Hadfield from Gamelyn Games. That was serendipitous since we were on our way to a different restaurant to meet them! We chatted about our upcoming game that they’re publishing of ours called, Rock Paper Wizards and agreed to meet up again later in the evening.

First time meeting in real life! Michael Coe, Jay, Sen, Josh Cappel, Nathan Hadfield

Back at the hotel we had arranged to meet up with Patrick from Crash Games. We really thought that he would like our game SimpliCITY. We were a bit bummed that SimpliCITY wasn’t getting a lot of love at the con so far. It’s our favourite game of the ones we were pitching. I think it has to do with the sales sheet I made. I think the art makes it look too busy and basic. Anyway, we played it with Patrick and everything was humming along and we scored after the first round. Then you could almost hear the click as Patrick ‘got’ the game. He really liked it!

Then it was back to the hall to meet up with Gamelyn Games again. We chatted about the direction they wanted to go with Rock Paper Wizards and Josh sketched up some ideas for the cover. That’s a fun meeting! We’re thinking of aiming it more towards a family friendly type of audience since we know that gamers will like it no matter how it’s packaged. Michael really wants to get this game into mass market so the packaging really needs to appeal to that market. Then we played Tiny Epic West – the next game in the Tiny Epic universe, and had fun playing it and providing some feedback afterwards.

Sunday

Sunday was all about re-visiting publishers to hand over our prototypes. We had some decisions to make about which prototype should go to which publisher. It’s a great position to be in when multiple publishers want your games! So we had to factor many things into which publisher we should give our games to, but their need for exclusivity – that was a big one. Some publishers requested this and that makes it hard for us! We did give some of our games to publishers that wanted exclusivity but usually it was based on their enthusiasm for our game and their promise of how much time they needed. We also found out that Dice Hate Me was also interested in our word game, Lost for Words! Huzzah! I’d love for that game to find a home!

Patrick from Crash won the Bamboozle Lottery! He gets to take one of our prototypes back with him!

Some of our games went home with two publishers if they didn’t care about exclusivity, so it was smart of us to bring two copies of each game! We are so SMRT! One publisher was doing print and play and Hasbro wanted us to mail him copies afterwards as he didn’t want to carry all of them back with him. So we got rid of all of our prototypes with the exception of Herdables. Boo. And we had just found a way to make the game even better too. The good news is that Huch and Friends likes that game and was interested in publishing it (and gave us the OK to pitch to other publishers at GenCon). So now we will let them know about the recent changes and that might motivate them to publish it!

So as of right now, we have no prototypes without a home! That’s a great feeling!! GenCon was even more exciting than I thought it was going to be. I wish I was there longer as we had more publishers we could have pitched to if we had the time. Next step for us is to email all these publishers to touch base with them after the con, and to ship out prototypes to Hasbro. Stay tuned if there are any takers!!

-Jay Cormier