This is the first guest post for our blog and I hope it’s not our last. If you have an interesting story about pitching games to publishers, we’d like to hear about it! For now, let me introduce you to Patrick Lysaght:
PITCHING AT ORIGINS
In this blog, Jay and Sen talk about how to prepare yourself to pitch your design to publishers. My name is Pat Lysaght, and I can tell you conclusively that their method works. Why? I am a first time game designer. I followed their steps this year at Origins, and my game (“Glory & Riches”) is slated to be released either end of 2014 or early 2015. When I wrote Jay and Sen to say thank you, Jay asked me to share my experience at Origins. In this blog, therefore, I am going to talk about the some of the advantages of pitching your game at Origins.
SMALL CONVENTION, BIG PAYOFF
Jay and Sen’s blog talks about carefully choosing your convention, and then arranging your meetings with publishers. This is why Origins is an ideal convention to pitch your designs. The official attendance numbers from GAMA for this year’s Origins (2013) say that 11,573 people attended the convention. Obviously, this is well below the approximately 160k reported from GENCON. A quick look down the list of attending publishers, however, shows that Origins still brings in a metric ton of both big and small name publishers. From the designer’s standpoint, here is how the math affects your ability to pitch to a publisher:
(Length of Convention – Publisher’s Key Events)
—————————————————– = Time Publisher Will Give Your Pitch
Number of People Attending
Since publishers attend conventions to sell games, most of their time will be spent interacting with potential customers or holding events to highlight their new products. Typically the last group publishers want to spend their convention time with is designers. So even if you can actually get a publisher’s attention in a venue like GENCON, you won’t get more than 5 minutes max. Origins is a different story.
I walked into Origins with 3 scheduled meetings. I ended up pitching to 6 publishers ranging on the scale from very small to very large. Three of those publishers spent at least 45 minutes with me. The other three spent at least 15 minutes. This means that even the publishers who gave me a near automatic thumbs down spent 15 minutes of their convention giving me feedback or advice on which publishers I should pitch my game to. Don’t expect that kind of access anywhere but Origins.
THE BOARD ROOM
Origins’ second key advantage for designers pitching their game is the Board Room. Origins devotes an entire room to free play. Since it is always teeming with people (especially after about 7 PM), this is an awesome place to demo or play test your game with willing participants. This does two things for you. First, it provides a designer’s dream environment for game streamlining. I accomplished three months of play testing in four days, and actually resolved a hidden weakness in my game at the convention. Second, the publishers surf the board room crowd at night. If they see people enjoying your game, they are much more likely to be interested in your pitch. Actually, this is how I met the publisher who eventually agreed to publish my game. Other conventions have areas designated for free play, but Origins makes this the heart and soul of their convention.
THE EARLY BIRD
Another advantage of Origin’s smaller size is the “sleepiness” of the first few days. Wednesday, Thursday, and Friday offered a designer’s paradise. The crowds are small but steady. The events are few. The gamers are looking for something new to play, and the publishers are patiently waiting for Friday night, Saturday, and Sunday. In short, this is a designer’s paradise. I arrived at the convention early Wednesday morning, and was able to grab a table right in the middle of the main hallway. I set up my game, and started talking to people right away. The net results:
- I demo’ed 10 games before noon,
- Tom Vasel from the Dice Tower snapped some pictures of people playing my game,
- I was almost out of sales sheets by 10 AM (had to run to the FedEx store in the convention center), and
- I met several publishers as they were setting up their displays. Here’s a picture from early Wednesday morning:
Obviously, I heartily endorse Origins as a great venue to pitch games. Especially if you are new to the design pitching process. Follow the steps, and good luck in your pitching!
Thanks Patrick. Really cool to read that it’s a great show for pitching games! Stay tuned for another post from Patrick as he describes the process of actually pitching games to these publishers in an upcoming blog post!