Gathering: Pitching to Hasbro!


Hasbro_logo_newAs we were wrapping up our pitch session with ThinkFun, Tanya asked us if we had pitched to Hasbro yet. Uh….no…! Our understanding of Hasbro was that you can’t just be a Joe Schmoe and walk up to Hasbro and start pitching. We knew that Mike Gray, the main person who looks at pitches from designers, was at the Gathering – and we had actually had a fun run-in with him earlier in the week:

Sen and I were walking down the hall, checking out what people were playing, and we passed by the Snakes and Lattes team. We know them because we had our Belfort launch party there – and because Sen goes there for designer night. We said hi and they said “Hi Sen and Jay!” At that point, another person said, “Oh that’s Sen and Jay?” He asked us to come over to the table and said to Mike Gray, who was sitting beside him – at the same table as the Snakes and Lattes gang and said, “Hey Mike, this is Sen and Jay!”

At which point Mike stood up, stuck out his hand and said with all sincerity, “I want to thank you guys for Belfort. I was the first kid on the block to have it and I love it.” Wow! That was really cool. We talked about the expansion a bit – since it was launching on Kickstarter the following week – and then bid farewell.

So we say to Tanya that normal shlubs aren’t allowed to pitch to Hasbro and she says, “oh right.” But then goes on to say that she’s friends with Mike and that he should see our stuff. Um….OK! She calls out to Mike, who was nearby and after some figuring out, Mike agrees to see our games! He even mentioned, right in front of us that he usually never sees people he doesn’t know – but since we came with recommendations from Tanya – he allowed it! Cool!

The pitch with Hasbro was great, and while I can’t share everything that was said in that meeting as we signed an agreement before we started talking – it was super informative for both of us. He started off by saying that it was like we were aiming at a target. He hoped that today we would at least hit the board somewhere. Then, after hearing what he has to say that we would see him again next year and that we would be closer to the target. Cool analogy!

Mike shared with us the different demographics and markets that Hasbro is currently looking for ideas. It was a very interesting conversation that revealed that sometimes you don’t even need a full on prototype. If it involves a mechanism that moves in some way – that you could show a diagram that explains it. I also found it interesting that at Hasbro they refer to all designers as inventors. To me that means that they see their games closer to being toys than games – but I’m sure it’s just semantics.

l4w-1Then we got to pitch a few of our games. We started with our two word games because we thought that they could possibly be a Scrabble or Boggle spin-off. Lost for Words got his attention and while he thought it was a bit too complicated for the Hasbro audience, he said he knew of someone else who had an app that might want to move into the physical board game space and this might be it. He said he’d put us in contact with him! Nice!

Chainables-LOGOThen we played Chainables – and I was super surprised that we ended up playing an entire game! What?!? This is usually unheard of and has only happened one or two times with me in all my years of pitching board games. I think it’s a testament to the simplicity and fun of the game. Unfortunately it’s hard for Hasbro to bring a game that’s only cards to market. There’s just not enough margin in a card game for Hasbro. Still, it was great to play a full game with Mike!

We showed him Pop Goes the Weasel and it skewed too old for Hasbro as well. He did say something that I don’t think was part of our NDA and that was that Hasbro doesn’t want to publish a party game that just a box full of cards. They want to be able to have a commercial with something in the commercial that people can identify with and see that it’s a unique game with unique pieces. I thought Pop Goes the Weasel would be a better fit than Clunatics (our party game that is a bunch of cards in a box!!).

It was a great pitch session and it looks like we are now on the list to pitch to Hasbro in the future – which is awesome! Up next is our last pitch session with a new and upcoming publisher called Mercury Games.

Previous posts in this series:

  1. Intro and overview of the Gathering
  2. Pitching to publishers overview
  3. Pitching to Asmodee and Repos
  4. Pitching to Filosofia and Z-Man Games
  5. Pitching to Asmodee, R&R Games and Abacuspiele
  6. Pitching to ThinkFun

-Jay Cormier

Advertisements

One thought on “Gathering: Pitching to Hasbro!

  1. Pingback: Gathering: Pitching to Mercury and Wrap Up | Inspiration to Publication

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s