Gathering: Pitching to Asmodee, R&R Games and Abacuspiele


Continuing the series of my board game pitches to publishers at this year’s Gathering of Friends. Previous posts:

  1. Intro and overview of the Gathering
  2. Pitching to publishers overview
  3. Pitching to Asmodee and Repos
  4. Pitching to Filosofia and Z-Man Games

I met up with Stefan from Asmodee later in the week and let him know that I still had more games that I wanted to pitch to him.We quickly found a table, and played a few games. I showed him Lions Share, Clunatics and Top Shelf. Wow,Top Shelf? That was the first game Sen and I fully designed. I brought it with me because I still had fondness for the game and think it still works – and also wanted to hear some feedback on the direction we should go with it.

TS-top of boardTop Shelf is a tile laying, matching game where you’re trying to make four in a row.We played the entire game, which is always a good sign. He liked the design but it wasn’t something that fit with Asmodee. He thought a different theme would help though. So, something to think about.

He had similar reactions for Lions Share and Clunatics. No real feedback to make the game better or different, they just didn’t fit with Asmodee.Well, you can’t argue with that!

Next up was R&R games. Right before I was about to begin, a guy named Doug comes over with his camera and asks if he could record the pitch as he was making a documentary about board games from the designer’s perspective (It’s called Adventures on the Tabletop and will be on Kickstarter soon!). Frank from R&R didn’t mind, so he set up and I began.

Now I have to say that Frank indicated that he didn’t have much time. So since I didn’t have sales sheets (see explanation here), I told him I’d give a 15 second pitch on each game and he could indicate which ones he’d like to know more about or not. I started with Lost for Words and I gave a very quick overview and asked if that was in the keep or discard pile. He wanted to know more immediately so I explained a bit more of the rules.Then he wanted to play a round. So now I’m all out of sorts and have explained half the rules and now have to backtrack to explain exactly how to play and it’s all a bit befuddling. Lesson learned here is to either have sales sheets (uh…yeah) or give the 15-30 second pitch, then if there’s interest, figure out if it’s worthwhile to jump right into a round or give more highlights. For a lighter weight game, it’s probably better to just jump right into a round! And of course this was all caught on video by the documentarian! Great.

Regardless, Frank was thinking it would be too hard to market a word game.Yep – it would be.Why do we keep designing word games? 🙂

ex-neigh1Next up was SimpliCITY and Frank thought it was good but gave us the exact same feedback – too much multiplayer solitaire. Hmmm…I think we’re going to have to rethink that game a little bit.

Update – since the Gathering, Sen and I have been tweaking SimpliCITY to add some more interaction and we’ve come up with some really neat ideas. I’ll be playtesting them tomorrow!

Lions Share also didn’t work for him, but you know what did? Pop Goes the Weasel! This is our kid’s game that uses roll and move – but adds one element of choice to it. He said it filled a hole that they had right now. Yay! Frank ended up taking Pop Goes the Weasel back with him.Three prototypes now with publishers!

Just as Frank left, Matthias from Abacuspiele found me as we had set up an informal meeting to pitch him games and it was happening right now! Doug kept rolling, but this time I slowed down and took control of the pitch session a lot more. The good news is that Doug mentioned that he’d be giving me the footage of the pitches, so I can share them right here on this website! Stay tuned for that.

I started with Lions Share and he expressed interest in it. This was our card game that had players playing in between each other and sharing cards that they won with their opponents. He wanted to take it back with him! Huzzah – four games taken back by publishers! He also showed interest in another Artisan’s game called Garden Plot and wanted to take that one back with him.The other games I pitched to Abacuspiele weren’t as much of a fit, but he did seem to like them…but again, just not for Abacuspiele.While that’s an easy out for a publisher – it’s still nice to hear!

Next up I’ll be regaling you with our pitches to ThinkFun, Hasbro and Mercury Games! Wow – busy week we had!

-Jay Cormier

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3 thoughts on “Gathering: Pitching to Asmodee, R&R Games and Abacuspiele

  1. Pingback: Gathering: Pitching to ThinkFun | Inspiration to Publication

  2. Pingback: Gathering: Pitching to Hasbro! | Inspiration to Publication

  3. Pingback: Gathering: Pitching to Mercury and Wrap Up | Inspiration to Publication

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