Adventures in Essen, Part 4: The Publishers


While Sen shared with you the overview of which publishers expressed interest in which games – I thought I’d expand on it a bit and give you some more details about what exactly went down!

We pitched to many publishers and while no contracts were signed and no promises made, we have a lot of exciting prospects that we’re looking forward to in the next few months.

Kosmos: They liked Swashbucklers, EIEI-O and Train of Thought. Since I had an extra copy of rules, I gave them the rules to EIEI-O. I had no idea how big Kosmos was as I only knew them as the publisher of some great 2 player games. Apparently board games are only about a third of their business with books and science kits/toys making up the rest. It would certainly be a boon to be published by Kosmos!

Update: They have the rules to EIEI-O and have emailed us to let us know that they are reviewing it. We should know in a couple months whether they are interested or not. They also asked Tasty Minstrel Games for a copy of Train of Thought to review.

Pegasus Spiel: They really liked Swashbucklers and commented that their Roll Through the Ages was successful and they could see the same success for Swashbucklers! They also liked all our party games: Train of Thought, Clunatics and Lost for Words. Pegasus is new to the party game genre with Pictomania being released this year, so they might have to wait to see if it works out for them. If it does they said that Clunatics will be a bit challenging to localize (as that game involves common North American idioms) but it’s nothing that a quick Google search couldn’t help! Pegasus is huge in Europe and would be fantastic if we could get a game in with them.

Update: I’ve sent an email to them to see if they’re interested in Lost for Words and am awaiting a response.

Huch & Friends: They liked Clunatics and would like a prototype of it. For them, Swashbucklers was too in the middle as Huch prefers games that are either lighter or heavier! They were interested in taking a look at Belfort and I’ve introduced them to Tasty Minstrel. They also were interested in Bermuda Triangle and have asked for the rules to be emailed to them. Done and done. A prototype for Clunatics has being sent off to them as well.

Update: They have received Clunatics and told us that mid-November is when they are playtesting all the submitted prototypes. They let us know that we should expect some feedback by end of November!

Quined: Quined had our prototype of Akrotiri before Essen and had played it a couple times already. They said they were still fascinated by it but had a few concerns or questions about it. Sen and I agreed with their comments and so we spent a few weeks before Essen coming up with and playtesting ideas that could improve the game. We believe we came up with a winning solution and I now love the game even more than I did before (and it was already my favourite game of ours!). Not only did it fix the issues they expressed, but it also reduced the playtime down to 60 minutes for a 4 player game! That’s gold! So I had some time with Quined and got to take them through all the changes. We didn’t really get to play it, but they at least got a verbal explanation. I left them the new prototype and will follow up in a couple months.

Update: There has been email communication since Essen, but mostly just a confirmation that they have the prototype and plan on playing it soon. I imagine their plates are quite full with the release of Alba Longa!

Queen: I also was at Essen to pitch a game from fellow Game Artisan of Canada, Matt Musselman. I had played his wine-making game, Bordeaux many times and have always liked it, so I let him know that I’d be happy to pitch it to publishers since he wasn’t going to Essen this year. Normally this would mean I’d be entering Agent status, but since Matt is a friend I told him that if he sets up the meetings, then I’ll attend them and pitch his game without worrying about being an Agent. Matt set up a meeting with Queen and Alea and Queen was my first of the meetings.
I started with the Sales Sheet – as Matt followed our advice and made up a pretty swanky Sales Sheet. After a few moments he wanted to play it so I bust it out and set it up. After one round I recommended we play one more as that would really help showcase the other aspects of the game. Once we finished that round the publisher just kept playing, so we kept playing. We were joined by another rep from the publisher and we kept playing as we explained what was happening. We ended up playing the entire game! This seemed to be very atypical to me as I had never had more than 5-10 minutes for a game! They had some concerns but were interested in checking out the game further. As an FYI – the publisher and I tied at the end, and I couldn’t remember the tie-breaker. Regardless, that’s a great way to end the game since we both had different paths to victory.

I asked if they had time to look at a game or two from me and they said they had another 15 minutes or so. I first showed them Belfort and they expressed interest in checking it out and I’ve introduced them to Tasty Minstrel Games to figure out the next steps. We played a couple rounds of Swashbucklers and they seemed to really like it with the publisher stating that it was “great.” It was funny because on the first round I rolled Cannons and attacked one of the publishers and stole his treasure, then later in the round, the other publisher rolled Swords and attacked him and stole a treasure too. I was worried that he would feel ganged up on, but he realized that he failed to defend himself and left himself open to the attacks! They were really quite enthusiastic about it! I still had some more meetings with other publishers so I said I’d be back near the end of the Fair and they said that was cool.

After evaluating all the publishers that wanted Swashbucklers, Sen and I felt that Queen would be the best fit, and it helped that they were the most enthusiastic about it as well.
When I returned to their booth on Saturday, I asked a random Queen staff member if my contact was around and he asked if I had an appointment. I said that I did yesterday and that I was here to drop off a prototype. This random rep asked me, “Is it Swashbucklers?” Imagine my surprise! How the heck did he know about Swashbucklers? He said that the guys I met told him all about it. Wow – that’s a good sign! I met up with my contacts and let them know that many publishers expressed interest in Swashbucklers but that we thought that Queen was the best fit and that we really appreciated the enthusiasm they had. They both seemed genuinely thankful that I chose to bring the game to them. I’m really excited about Queen publishing Swachbucklers! Here’s hoping that their playtest sessions go well in the next few months!

Update: We received an email from Queen stating that Swashbucklers has made it through one round of playtesting! If it makes it through the next round, then they said they will publish it!! Exciting!

Alea: Started with a Bordeaux demo as it was Matt who set up the meeting. Started with the Sales Sheet and then reviewed the gameplay by giving an overview of the mechanics with pieces I pulled out of the baggie. He was interested in checking it out further!
We had some time so I asked if he would be interested in seeing some games from Sen and I, and he said he was. I showed him Train of Thought and played a couple rounds with him. He was intrigued and he took 10 cards or so to show his colleagues. He also liked Lost for Words, Clunatics and EIEI-O and took the Sales Sheets for each with him.
After confirming which publisher Matt would prefer to hand over the prototype of Bordeaux to, he said Alea and so I returned the following day to drop it off (Tip: Always give it directly to the person you had your pitch session with and not with a random rep from the publisher. I waited 15 minutes outside the ‘office/room’ to make contact with this specific person).

Update: Got a message from Alea that said they will be testing Bordeaux further, but they weren’t interested in our other games at this time.

Jolly Thinkers: This is a new publisher in China with an interesting back story. They started as a board game café and then grew and grew. They became so popular that 4 other board game cafés opened nearby. These competitors actually used Jolly Thinkers as a distributor for the games they wanted. Now Jolly Thinkers wants to get into publishing games! Gavan Brown and I met with them as I pitched Train of Thought and Gavan pitched Jab. They were really nice people and seemed to really dig both games. We played a round of Train of Thought and then we let them play a round of Jab. After playing Jab they asked us to play it so they could watch how it’s supposed to go. I was a bit nervous as I hadn’t played in a long time. Regardless, we played and I actually beat Gavan at his own game! Wee! It was fun and I think it really showcased the game well as I was focused on combos and Gavan was focused more on haymakers. They took a copy of each with them.

Update: No real update. Waiting for email response.

Hans Im Gluck: One of the publishers that I didn’t have a specific time slot scheduled for was with Hans Im Gluck. They said in their email that they were pretty booked up but I should stop by and see if they can squeeze me in. I did stop by and we found a time to meet up. This entire pitch session was done just with Sales Sheets as the publisher preferred it that way. He liked Bordeaux, Bermuda Triangle and Swashbucklers. We would love to partner with Hans Im Gluck and so I handed over Bermuda Triangle right away and gave them sales sheets for the other two.

Update: No real update on this one yet.

Needless to say, we had an amazing Fair with regards to our publisher meetings. Each publisher we met expressed some interest in at least one of our games and that’s a good feeling. We still have a long road ahead for each of these games, but at the very least, putting a face to the name, and having a name to follow up with is a huge, huge benefit! Stay tuned to this blog for updates as we get them about any of our upcoming games.

Coming up next: Part 5 of the Adventures in Essen series in which I review all the best practices for a designer at Essen. If you’re a designer and planning to go next year – then bookmark the page so you can come back to it next year!

-Jay Cormier

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One thought on “Adventures in Essen, Part 4: The Publishers

  1. Pingback: 2011 in Review | Inspiration to Publication

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